Conduct an external analysis of an industry. Includes gathering current, up-to-date information on political/legal environment and the technological environment.

External Analysis of Podcast as a service

The goal of this project to conduct an external analysis of an industry (Podcasts). This includes gathering current, up-to-date information on political/legal environment and the technological environment. Do not solely get the information on the internet. Atleast 50% of the information should be researched from academic publishings and other library resources.

NOTE: The external analysis should be only on the Political/Legal and Technological environment. There is no need of an introduction. Just externally analyzing the Political and technological environment of the Podcast industry.

Political factors include government policies, leadership, and change; foreign trade policies; internal political issues and trends; tax policy; regulation and de-regulation trends in relation to the podcast industry

Legal factors include health and safety; equal opportunities; advertising standards; consumer rights and laws; product labeling and product safety in relation to the podcast industry

Technological factors affect marketing in (1) new ways of producing goods and services; (2) new ways of distributing goods and services; (3) new ways of communicating with target markets in relation to the podcast industry