Discuss the different activities that the business carries out. Discuss the reasons why the business trades internationally. Identify the markets that the business has chosen to operate in. Discuss the factors the business would have needed to consider when choosing the market(s).

Society and New Forms of Work

You have been asked to write a report on a Multinational of your choice. Your report will be broken down into 3 task and your manager has suggested the following structure as a guide.

Section 1: Introduction 10%

In this section, introduce your multinational and discuss the following points

• A brief history of the business 3%
• The products/services that the business provides 3%
• A list of countries that the business operates within 4%

Section 2: International Business Activities 10%

Within this section of the report, discuss the different activities that the business carries out. You should discuss the following:

• Exporting 2%
• Importing 2%
• New products/services being exported

Section 3: Reasons for Trading Internationally 10%

Within this section of your report, discuss the reasons why the business trades internationally. A minimum of 3 factors should be discussed:

• Growth 3%
• Additional revenue streams 3%
• Brand exploitation 3%
• Access to new markets 3%
• Diversification 3%
• Increasing market share 3%
• Market leadership 3%
• Technological dominance 3%
• Comparative advantage 3%
• Economies of scale 3%
• Fiscal benefits (including preferential tax rates) 3%

Section 4: Choice of Markets 20%

Identify the markets that the business has chosen to operate in, including:

• Developed economies 4%
• Emerging markets 3%
• Less developed economies 3%

Discuss the factors the business would have needed to consider when choosing the market(s) it is trading in, you should include.

• Type of product 2%
• Cost 2%
• Size of market 2%
• Characteristics of target markets 2%
• The impact of these characteristics on business operations and management practices. 2%