Give a brief overview of the company, its background and how the logo express key meaning of your business. Critically analyse the characteristics of its past and present internal resources used to assess the market, competitors and internal capabilities.

New Venture Creation- Individual Report New Venture

Students will complete a written report and carry out an ‘Business Model Evaluation’ by writing an individual report. The report should draw on theory to critically appraise the business plan, and the first 12 months of operations

The report should have headings and numbers to structure sections and some artefacts (Name, logo and sketches) There is not set formula for constructing your business plan because each business plan is unique and it depends on the nature of the idea/nature of the data collected.

Hints and Tips:

 Give a brief overview of the company, its background and how the logo express key meaning of your business.

 Critically analyse the characteristics of its past and present internal resources used to assess the market, competitors and internal capabilities.

 Map the Business Model Canvas of your Venture,

 In researching and writing your report you will be expected to approach the theory and the practice of an organisation,

 Conclude with recommendations and action plans for the company identifying any gaps you have found.