In the light of all the debates about the need for more creativity in companies we should start by making a potential business case for it. What specific conditions in the business environment would you say that justify investments in employees’ creativity on the part of companies?

Three management questions

Write a paragraph for each question:

1. In the light of all the debates about the need for more creativity in companies we should start by making a potential business case for it. What specific conditions in the business environment would you say that justify investments in employees’ creativity on the part of companies? As usual, please focus just on one.

2. You have been discussing different strategies that Pixar uses in order to foster creativity: Empower your people; Create a peer culture; Free up communication; Craft a learning environment. discuss in some detail the behaviors that each principle would trigger in case they’re implemented in a company. Do you actually use any of them with your teams? Why (or why not)?

3. In her article “If managers thought like designers”, Jeanne Liedtka, one of the leading academics in the topic, takes a provocative view of the current drawbacks in managerial functions that may be preventing innovation and business development.