Provide a critical analysis of the customer engagement practices currently in operation within your chosen organisation. To do this, you will need to draw on concepts, theories, and models identified throughout the module as well as examples of best practice used within the industry.

Customer Engagement Audit

Provide a critical analysis of the customer engagement practices currently in operation within your chosen organisation. To do this, you will need to draw on concepts, theories, and models identified throughout the module as well as examples of best practice used within the industry.

Recommendation: Recommend a new engagement strategy to enhance customer engagement within the organisation. The list below provides some examples of new engagement strategies, but you are not limited by this list – feel free to consider other ideas. Justify your choice with reference to relevant theory. You need to ensure that your recommendation follows on from your analysis in the audit.