Retail Management and Merchandising Final
Task 2.1: Retail Marketing and Branding Assessment type: Discussion forum
Description: The two required posts, one making a critical evaluation of a text and one reply to one of your classmate’s post, aim to provide an overall view of the evolution of retail management. For further details of this assessment task, please consult the activity description on the relevant week of the course site.
Task 2.2: Wired Magazine article “The Long Tail” Assessment type: Written assignment
Description: The two required posts have the objective of providing insights into strategic planning in retail.. For further details of this assessment task, please consult the activity
description on the relevant week of the course site.
Task 2.3: Case Study “Wawa: Retailing Reinvented Through Blue Ocean Strategy” Assessment type: Written assignment
Description: Using the provided questions as a guidline, analyzing the case in essay format aims to intrerpret how new economic and social trends are shaping consumer behavior in retailing.
INSTRUCTIONS
• Using the five questions at the end of the case as a guideline, analyze the case in essay format using full paragraphs and complete sentences. The essay is to be written in flowing text without any subheadings.
• It will be necessary to do some outside research on the “The Blue Ocean Strategy.” Please remember to clearly indicate your sources in your text using the Harvard Referencing System, as well as in your bibliography.
