Choose a country that has a national innovation policy and critically evaluate it. Critically analyze the methods by which a company can recognize opportunities and generate ideas for new products.

Entrepreneurship & Innovation Assessment-2022

The coursework report requires you to focus on any ONE of following tasks, A or B.

Task A
A. Drawing on the knowledge gained from this module and relevant readings, critically evaluate the applicability of Innovation by a company of your choice – this could include your current or target employer or your own company). You are required to examine how innovation-oriented the business is, providing apposite justification based on sound readings. Further, you shall cover innovation concepts on the TWO following aspects:
• Use of Business Models – explain the purpose of business models and critically evaluate their application in the case of your chosen business
• Marketing Challenges associated with innovative businesses and methods to overcome them.

Task B
B. Drawing on the knowledge gained from this module and relevant readings, critically evaluate the following:
a) Choose a country that has a national innovation policy and critically evaluate it.
AND
b) Critically analyze the methods by which a company can recognize opportunities and generate ideas for new products.

Higher marks are typically awarded to well-structured, finely presented answers which demonstrate a good understanding and application of the concepts covered up until the submission deadline for this assignment, including indicating how these concepts might help the company sustain itself in the long run. Reports that merely describe are unlikely to earn a high mark. Your report should be no more than 2,500 words long (including executive summary, BUT excluding references), and the submission deadline will be advised by the Course Team