Appropriate safety culture, risk and safety attitude at a low cost carrier startup where “safety matters”.
Assignment task
“You have been recently been appointed as the Head of Safety for a new low-cost start-up airline to compete with the established low-cost successful airlines in your region. The airline stakeholders seeing the profits made elsewhere want to get established very quickly and start making profits. They are known for their aggressive tactics in business and perceive that one of the contributing factors to these other companies’ profits is that they must be cutting corners somewhere in their operation.
The Chief Executive tasked with setting up the company, Go-Jet Airlines, knows that cutting safety related issues is not the appropriate modus operandi she wants and she needs your support to increase the safety budget. She has asked you to prepare a report outlining Go-Jet’s proposed Safety Management and Crisis Management Systems, attitude towards risk and core company culture in order to ‘sell’ her concept of a modern transparent, safety conscious airline where ‘safety matters’.
Write a 3000, +/- 10%, word report detailing the appropriate culture, risk and safety attitude to comply with your CEOs brief.
You must provide a critical and objective analysis of the potential problems that could be encountered in the business if safety is merely treated as a statement in a manual. Consider providing a contrast with the benefits obtainable if safety is given prominence. Your report is to also consider aspects of crisis management and how this links to the proposed safety culture within the organisation. Furthermore, your report must consider and be suitable to encompass all aspects of the business not just the physical task of flying of the aircraft.”
LO 1: Critically evaluate the operational management environment of commercial aviation as individual businesses.
LO 2: Critically assess the impact of aviation law and regulations on operations.
L03: Critically evaluate the safety factors impacting on commercial aviation operations.
Task requirements
General Analysis Demonstrating knowledge and understanding, ability to identify pertinent information. Supports work with suitable airline information and data. 30%
Infrastructure Analysis 30% Identifies and evaluates the key infrastructure of Safety and Crisis Management Systems providing an analysis of the effectiveness of planned provision
Strategic Recommendations 25% Makes a clear set of appropriate recommendations, supported with evidence.
Presentation, layout, Use of English, Referencing etc. 15% Correct and consistent use of the Harvard method of referencing, with in-text citations and within the reference list. Charts, tables, images etc. appropriately referenced. Appropriate use of English (UK) grammar, spelling and punctuation throughout. Appropriate layout and presentation of text, diagrams and images. Front cover layout with appropriate information
