Global Marketting
The task: Develop a global marketing plan for your Company (GETIR) to evaluate and enter an international market.
A first screening of international markets led to a short list of potential target country markets. The board of the company is asking you to develop; a global marketing plan for one of those countries. Your plan will help the board to make a final decision about expending the company.
See assignment 2 brief to choose a country to expand to.
- Australia
- China
- Canada
- Japan
The company should not already be operating in the country you will expand to.
No presence at all in the country that you choose to expand to.
- Assess the market attractiveness of the country that you chose for your company.
- Offer strategic and tactical suggestion for how to best enter the markets.
- Follow the 5-step global marketing plan framework
- Marketing mix for the country you will expand to
- Provide an invest/not invest recommendation
- Do not consider cost and budgets (But show that company can expand internationally)
- Does Getir has mergers with any company that you will expand to? (Don’t choose that country if yes0