Global Marketting

The task: Develop a global marketing plan for your Company (GETIR) to evaluate and enter an international market.

A first screening of international markets led to a short list of potential target country markets. The board of the company is asking you to develop; a global marketing plan for one of those countries. Your plan will help the board to make a final decision about expending the company.

See assignment 2 brief to choose a country to expand to.

  • Australia
  • China
  • Canada
  • Japan

The company should not already be operating in the country you will expand to.

No presence at all in the country that you choose to expand to.

  • Assess the market attractiveness of the country that you chose for your company.
  • Offer strategic and tactical suggestion for how to best enter the markets.
    • Follow the 5-step global marketing plan framework
    • Marketing mix for the country you will expand to
    • Provide an invest/not invest recommendation
    • Do not consider cost and budgets (But show that company can expand internationally)
  • Does Getir has mergers with any company that you will expand to? (Don’t choose that country if yes0