Marketing Plan Case Analysis: Marketing Situation and SWOT Analysis
5) Marketing Analysis e.g. SWOT
At least two of each of the following.
At least one well-written paragraph with complete sentences for each Strength, Weakness, Opportunity, and Threat.
- Two Strengths
- Two Weaknesses
- Two Opportunities
- Two Threats
Discuss in well-written paragraphs with complete sentences at least one possible marketing idea or marketing strategy suggestion for each SWOT to build on Strengths, minimize Weaknesses, take advantage of Opportunities, and Neutralize threats.
11) Appendix
Charts and Graphs
Include relevant charts, diagrams, graphs, and other graphics that you specifically referenced in your marketing case analysis. (REQUIRED)
Label each diagram in the order in which it appears in your business case analysis, such as A: (Title of Chart), B: (Title of Graph), etc. (REQUIRED)
Under your graph/chart, write a paragraph of a few sentences in which you explain to your readers and professor what you want them to observe in the graph/chart. These observations and verbal analysis should support what you have written your essays above. (REQUIRED)
FOOTNOTES
(Numbered footnotes should be throughout your essay, appearing at the bottom of each page of your paper. In WORD, just use REFERENCES – INSERT FOOTNOTES, and you will see the numbered FOOTNOTES automatically appear at the bottom of each page of your paper. The required minimum number of Footnotes is SIX footnotes. ) (REQUIRED)
BIBLIOGRAPHY
The last page of your paper should be the bibliography. It is a list of all the articles that you read and referenced in your paper. The articles in the bibliography should be in alphabetical order in MLA style. The required minimum number of bibliographic references is SIX journal articles. (REQUIRED)
