Discuss what business model innovation is and how an organisation can engage in business model innovation? Analyse their current technology commercialisation strategy and business model, identify opportunities present within their external market and make recommendations which may enhance their competitive position and aid their growth.

Innovation and Entrepreneurship

BUSINESS MODEL INNOVATION

Discuss what business model innovation is?

And how an organisation can engage in business model innovation (use appropriate theory).?

You will act as consultants and work with a start-up client called eXRt Intelligent Healthcare (https://exrt.io/ ). You are required to analyse their current technology commercialisation strategy and business model, identify opportunities present within their external market and make recommendations which may enhance their competitive position and aid their growth.