How should Cafe2Go enter the food and beverage – café industry in Indonesia? Discuss the resource-based, industry-based and institution-based considerations/advantages/disadvantages of your recommendation.

Global Strategy & International Management

1. Key elements of the institutional environment in Indonesia (850 words)

2. Strategic recommendation (1700 words)

a. How should Cafe2Go enter the food and beverage – café industry in Indonesia?

b. In your recommendation, be specific with your recommendation (e.g. what mode of entry). For example, if you recommend that Cafe2Go should form a strategic alliance, specify how, what form of alliance, with which company/organisation, etc. This section is where research is vital.

Be able to discuss the resource-based, industry-based and institution-based considerations/advantages/disadvantages of your recommendation.

3. Conclusion (200 words)

4. Reflection (400 words)

5. References