“Mankind’s true moral test, its fundamental test (which is deeply buried from view), consists of its attitude towards those who are at its mercy: animals.” – Milan Kundera (The Unbearable Lightness of Being). Critically discuss this statement through the lens of the morality/ ethicality of animal testing in the context of the Dominant Social Paradigm (DSP). Discuss how understandings of ethical marketing might be employed to draw implications for consumers, marketers, and other stakeholders.

Mankind’s true moral test

“Mankind’s true moral test, its fundamental test (which is deeply buried from view), consists of its attitude towards those who are at its mercy: animals.” – Milan Kundera (The Unbearable Lightness of Being). Critically discuss this statement through the lens of the morality/ ethicality of animal testing in the context of the Dominant Social Paradigm (DSP). Discuss how understandings of ethical marketing might be employed to draw implications for consumers, marketers, and other stakeholders.