What sampling strategy should the retailer adopt and how can the data be analysed? How do we define ‘research’ and how has research been affected by the COVID-19 pandemic?

Qualitative research

QUESTION ONE
A retailer of children’s toys wants to learn what customers think of the range of products they offer in its online store. The retailer has decided to carry out a survey of its adult customers on its mailing list, but they are unsure whether the survey should be conducted by post or online.

With reference to the example, do you think the survey is the most appropriate data collection method and should it be administered by post or online? Your answer should include the benefits and limitations of using this method.

What sampling strategy should the retailer adopt and how can the data be analysed? (50 Marks)

How do we define ‘research’ and how has research been affected by the COVID-19 pandemic?

In your answer you should consider the practical and ethical aspects related to designing a research project during the pandemic and highlight any challenges and benefits this may pose for the researcher. (50 Marks)