Present a summary incorporating at least three (3) academically credible sources in addition to the weekly reading of the best practices: creating a core marketing/advertising strategy and differentiating elements of this strategy tailored to individual markets, cultures, and age groups

Return on Marketing Investment

• Present a summary incorporating at least three (3) academically credible sources in addition to the weekly reading of the best practices:

-creating a core marketing/advertising strategy
-differentiating elements of this strategy tailored to individual markets, cultures, and age groups
-integrating traditional and non-traditional sources
-calculating Return on Marketing Investment (ROMI)