Understand and interpret information relevant to an analysis of a firm’s business 2 environment. Demonstrate an understanding of how economic, political, social, technological, 3 environmental, and ethical factors impact on business activities and their stakeholders.

Case study report that focuses on a tourism business and the factors that shaped its operations

Assignment task

This assessment is an individual case study report that focuses on a tourism business and the factors that shaped its operations between 2019 and 2022. Each student is required to analyse TUI Group’s business environment within the United Kingdom and globally using the case study provided, the UK Government tourism recovery plan, TUI Group’s annual reports and other relevant sources.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO Understand and interpret information relevant to an analysis of a firm’s business 2 environment.

LO Demonstrate an understanding of how economic, political, social, technological, 3 environmental, and ethical factors impact on business activities and their stakeholders.

Task requirements Overview of the assignment Business environmental dynamics have significant impact on the performance o any business, its relationships with stakeholders and its strategic direction. For instance, the need to analyse the impact of environmental dynamics, fluctuation and uncertainties have become more crucial than before because of the recent Covid-19 pandemic.

As Worthington, et al. (2018) argues, it is essential for business owners and leaders to constantly analyse the business environment due to its complex nature. This implies that an analysis of the business environment helps to better understand the environment an organisation operates in, the types of organisations it competes and interacts with and the dynamics of different markets. This also help organisations to deal with contemporary socioeconomic, political, and legal factors (Worthington, Britton, and Thompson, 2018).

Consequently, this assignment provides the opportunity for students to demonstrate the ability to understand and interpret information relevant to an analysis of a firm’s internal, micro and macro business environments. The evidence of this ability will be submitted as 2000 words written case study report.

Description of the task — what you are being asked to do.

Required task: Interpret the information provided in the case study, the UK Government tourism recovery plan and TUI Group’s annual reports by explaining how the chosen information will impact TUI Group’s intemal, micro and macro environments in positive and negative ways. See the assignment guide for a breakdown of this task.