FINAL REPORT: Digital Marketing Strategy for a Local Business
The purpose of the final protect is to provide you earth hands-on experience in the development of a digital marketing strategy for a local sines. As a first step, you are required to find a local business (small, – or medium- sized) with an online presence,that is, the business must have a website and offer/sell M products and/or services online. Your professor must approve Ms business, thus it is important that you email the URI of Me company’s website to him as soon as possible.
Once your business has been approved, you will be required to write a report for your moat Marketing Strategy that includes the components explained below. You must write your report using an essay-style (i.e. a narrative sty.) (not including cover P.O., figures, Marts, tables or appendices).
Your report should discuss the following:
1. Company Description and Market Anatole: Describe the company, Me product/services offered, target market, marketing mix (i.e. brief description of Product, Price, Promotion and Mare) and main competitors. In addition, you must include. UM of the company’s website.
2. SWOT Analysis: Describe Inc Strengths (S), Weaknesses (W), Opportunities (05 and threats (T) of the company. Your SWOT analysis should focus on the current digital marketing strategy for the company (e.g., website, social media pages, mobile apps) etc.
3. Website Evaluation: Evaluate the company’s website using the 6 principles of good web design explained in the class. You can use the evaluation form provided by your professor but you need to explain your self (you can include the fined form in the Appendix). Then provide recommendations on how to improve the website.
4. Website SEO Audit and on-site Optimization : Using SEOptimer (www.seoptimer.com), run an audit for the company ‘s website …Pare’, webs.. (homepage only). Analyze and summarize the results for SEO, Usability, Performance, Social Media and Security, and provide recommendations for improvement.
5. Website SEO Audit and Off-site Optimization: Using the following free backlink-checker tool: bttpS://smallseorools com/backlink-cherker/, do an analysis of backlinks for the company’s website (homepage only) and summarize your results.Then. propose a potential Link bait page for this site. Explain why this Link eat page would increase the number of visitors and backlinks to the site.
6 First Paid Digital Marketing Campaign: Imagine that this company is interested in running its first digital marketing campaign and has a$1.000 budget for it. Based on what you have learned in this course, which of following digital marketing techniques you would recommend to this company. Explain Me reasons for your selection and briefly describe your ideas bane campaign.
a) A paid march advertising campaign
b) An online Manner ad) campaign
c) A remarketing campaign
d) An email marketing campaign
e) A Facebook marketing campaign
