Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses. Demonstrate how to build a competitive advantage through functional level strategy.

Course Objective: Develop the skills to assess the success of the plan.

Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses. Demonstrate how to build a competitive advantage through functional level strategy.

Prompt:

Prepare a strategic plan that contains the following sections:

Executive Summary
Company Overview (with ticker symbol)
Company History
Products and or services
Operations
Vision
Mission Statement
Corporate Values & Culture
SWOT Analysis
Competition
Management team/Leadership
Financial Outlook (financial predictors)
Strategies
Conclusion