Examine what they do, how they work, what they are doing, language they use and what are their objectives? Are their objectives clear? What style do they have – is their style appropriate What can u find out about their consumer behaviour? What recommendations do you have – provide rational for your recommendations.

Marketing and communications

Evaluate the marketing communications of Nando’s Restaurant

Structure to follow:

1. Executive Summary (1 page)
2. Table of Contents (1 page)
3. Background of the brand or company selected (2 pages)
4. Current Marketing Communications plans of the company or brand (1 page)
5. Consumer behaviour highlights (2 pages)
6. Recommendations on enhancing Marketing communications for the brand or company. Also include the rationale for suggesting the same (3 pages)
7. References (1 page
8. Appendix – Any other information you may provide

Include in structure:
-Examine what they do
-How they work
-What they are doing
-Language they use
-What are their objectives?
-Are their objectives clear?
-What style do they have – is their style appropriate
-What can u find out about their consumer behaviour?
-What recommendations do you have – provide rational for your recommendations