Identify and discuss the key internal and external drivers of the digital business activities of the organisation. Identify and discuss the main strengths and weaknesses of the digital business activities of the organisation. Identify and discuss the main opportunities and threats faced by the organisation in its digital business activities.

For this assignment, students are required to choose an organisation and, for their chosen organisation, they should undertake the following tasks:

(1) Definition of the organisation and its relevant business (12 marks);

(2) Identify and discuss the key internal and external drivers of the digital business activities of the organisation (26 marks);

(3) Identify and discuss the main strengths and weaknesses of the digital business activities of the organisation (26 marks);

(4) Identify and discuss the main opportunities and threats faced by the organisation in its digital business activities (26 marks).

(5) Organise the report clearly, logically, formatted appropriately and with all references used listed at the end (10 marks).