In your role as Digital Marketing manager, report to the senior management team of BUHI. Using the findings of the simulations as well as your own research, critical reflection on the choice of data analytics in terms of reaching specific marketing objectives. Critical evaluate the key data elements of the simulation, discussion of limitations to validity and reliability.

Management Report

In your role as Digital  Marketing manager, you have been asked to report to the senior management team of BUHI. Using the findings of the simulations as well as your own research.

Assess the environmental factors (Literature review) that are currently influencing BUHI’s ability to acquire and retain customers.

Critical reflection on the choice of data analytics in terms of reaching specific marketing objectives.

Description and presentation of the Findings and results of the data analytics simulation:

Critical evaluate the key data elements of the simulation, discussion of limitations to validity and reliability.

Appraise potential new metrics and then recommend, with justification, two further relevant sets of digital metrics that could be used by BUHI to assist in operational decision making to gain or maintain sustainable competitive advantage.