Select and apply global marketing and digital business concepts to a real world organisation. Understand the meaning and scope of digital business and e-commerce; and summarising the main reasons for adoption of digital business. Identify the need for a separate digital business and digital marketing strategy supported by the creation of a digital marketing plan, which intends to implement the digital marketing strategy.

Report on Global Marketing Strategy for AliExpress Super-centres planning to enter the Iranian market

Assessment 2: LO4- LO5-LO6

LO4 Select and apply global marketing and digital business concepts to a real world organisation.

 LO5 Understand the meaning and scope of digital business and e-commerce; and summarising the main reasons for adoption of digital business.

 LO6 Identify the need for a separate digital business and digital marketing strategy supported by the creation of a digital marketing plan, which intends to implement the digital marketing strategy.

Use of graphics and visuals is highly recommended.

Criteria:

-Effective and persuasive presentation of the pitch to a panel
-The pitch should be logically organised and flows easily through introduction and arguments to the conclusion
-The delivery method is suitable for the audience and topic
-The use of appropriate media/visual aids/ supporting materials
-Any graphics/background/media used are clearly displayed and add value and interest to the pitch
-All group members are required to participate equally during the pitch. Members should be comfortable and knowledgeable about their topic