Case Study 6.1: Netflix Neck et al. Chapter 6

Introduction
What does it mean to be a game-changer? In 2012, an internal PowerPoint at Netflix outlining new employee practices achieved “viral” status. Sandberg, the organization’s COO said it “may well be the most important document ever to come out of [Silicon] Valley.” As you read Case Study 6.1: Netflix in Chapter 6 of the Neck et al. textbook consider what was revealed in that PowerPoint? Was the content innovative or simply a “commonsense” approach to the contemporary work environment?

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Case Questions

1. How does Netflix use intrinsic motivation to support its HR practices?

2. Why would a creative firm choose to use intrinsic motivation where an industrial firm would probably choose to use extrinsic rewards?

3. Explain the appeal of nontraditional work schedules and how Netflix has chosen to implement them.