Analyse the environment of the electricity utility industry in Germany. Based on the analysis, evaluate RWE’s competitive position in that industry and/or segment.

Case study – The German ‘Energiewende’: RWE’s Strategic Choice

Case Study Questions

1. Analyse the environment of the electricity utility industry in Germany. Based on the analysis, evaluate RWE’s competitive position in that industry and/or segment. (30%)
2. Perform an internal analysis on RWE’s resources and capabilities and evaluate how well it is performing. (30%)
3. Critically evaluate RWE’s current strategy. What challenges/opportunities does the company face? Provide strategic advice to Peter Terium and his team to achieve sustainable success?