How do social influencers interact with companies and their brands? What is the current mood of consumers regarding brands and their impact on social and political issues? Does this mood vary according to demographic factors?

Branding

1)Name some individuals who have created lucrative personal brands. How have they achieved this success?

2)How do social influencers interact with companies and their brands?

3) What is the current mood of consumers regarding brands and their impact on social and political issues? Does this mood vary according to demographic factors?

minimum of 4 peer-reviewed journal article references.