Research and Analysis a unique Campaign
Select one student, medal-winner (gold, silver, bronze—or equivalent—no merits) from the American Advertising Awards (Addy Awards). You may select a winner from any of the past five years.
You may use resources from websites or the Library to identify potential winners. Any work you analyze must have won in a campaign category and consist of multiple media types as defined by the competition.
Your 250–300-word analysis should answer relevant questions such as:
- What is the client, brand, or product?
- What is strategy summarized in one sentence?
- Who was on the team and what roles did each perform?
- Can you find out where are they now—have the students graduated and started work?
- What qualities of the campaign helped make it an award winner?
Include visuals of print, OOH, and other static media along with a key frame/URL for any video/motion executionchos. You also must cite sources for all information.