Apple Case#2
Apple Case brief should be no longer than 3 pages and use the following outline specified in the syllabus (p. 11) attached
– Issue identification
– Situation analysis
– Development of reasonable alternatives
– Recommendation
Criteria for grading the briefs
1. The quality of the analysis – were the right questions asked?
2. The feasibility of the conclusions or recommendations – did they follow from the analysis?
3. Evidence of mastery of the frameworks, concepts and methods developed during the course, and
4. The effectiveness of the written and verbal presentation of the brief.
Each student is required to write using the outline (p. 11) and submit case briefs for Apple case and to be prepared for class meetings. Examples of case briefs are provided in the same location (Case Briefs Case brief examples).
Case briefs should be 3 pages maximum (12 point font, double space, appendices or figures can be on extra pages) using the following outline.
• Issue identification (what is currently affecting the company that requires specific courses of action?)
• Situation analysis (analyzing internal/external/customer factors surrounding the issue(s))
• Development of reasonable alternatives (e.g., what options do you think the company could have?)
• Recommendation (e.g., among the options, which would you recommend?)
Grading rubrics for case briefs
1. Identification of issues – clearly identified the main issues in the case for analysis and solutions.
2. The quality of the analysis – were the right questions asked with analysis factors surrounding the issues?
3. The feasibility of the conclusions or recommendations – did they follow from the analysis?
