Elements of a product
All of the following are elements of a product except?
- brand name.
- quality levels.
- packaging.
- warranties.
All of these are elements of a product.
Which of the following is a subjective measure of brand equity?
- Brand name
- Brand awareness
- Brand quality
- Perceived value
All of these are subjective measures.
(Answers to these questions can be found in the Quiz Your-self Answer Key section.)
