Could you create a virtual community? And how does it help the relationship marketing. Could you use digital media to support customers’ advocacy? And how?

How can you implement relationship marketing for your campaign? (Refer to ch6)

1. a) Could you create a virtual community? And how does it help the relationship marketing.(200-250 words).
2. b) Could you use digital media to support customers’ advocacy? And how? (200-250words).