Describe the various primary data collection techniques. Examine the circumstances in which collecting information on consumers is ethical.

Week 8: Interactive Learning Activity

8.1 Learning Outcomes:

• Describe the various primary data collection techniques.
• Examine the circumstances in which collecting information on consumers is ethical.

 8.2 Action Required:

• Chapter Name: Read Ch-10 “Marketing Research” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

8.3  Test your Knowledge (Question):

• Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss.

8.4 Instructions

• Answer this question in test your knowledge section.
• Post your answer in the discussion board using the discussion link below

(Week 8: Interactive learning Discussion)