Do you think Apple can continue to grow by developing breakthrough products that create new markets, as it did with the iPod, iPhone, and iPad? How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?

Case 1-3: Apple vs. Samsung

(at the end of Chapter #1, in the discussion area of your textbook).

Answer questions: 1-20, 1-21, 1-22, 1-23
1-20. In 2013, Apple introduced the iPhone 5c to attract consumers who were not willing or able to pay a premium for an Apple device. The price was about $100 less than the top-of-the-line 5s. Was this the right pricing decision?

1-21. Do you think Apple can continue to grow by developing breakthrough products that create new markets, as it did with the iPod, iPhone, and iPad?

1-22. How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?

1-23. Assess the prospects for the global success of Apple Pay and the Apple Watch.