Elaborate on the crisis event. What has happened? What has the company done to respond? Include any important information the public would need to know, such as safety measures.

PRESS RELEASE

FOR IMMEDIATE RELEASE

[CITY, STATE where the company is located]— [Begin Paragraph 1 here: Using the “inverted pyramid” structure, where you include the most important information first, keep this first paragraph short, but provide the most relevant details.]

[Paragraphs 2-3: Elaborate on the crisis event. What has happened? What has the company done to respond? Be sure to include any important information the public would need to know, such as safety measures. Anticipate what the public, media, and all stakeholders might ask about the event, and include as much of that information as possible in these paragraphs to show transparency and establish trust and credibility with stakeholders.]

[Paragraph 4: Include a quote from a spokesperson of the company (this could be a PR Director, the CEO, or another executive with direct knowledge of the situation) addressing the specific events, what the organization is doing to respond to the crisis, and/or future plans and procedures to resolve the crisis.]

[Paragraph 5:  Advise stakeholders how they can get more information, i.e., a phone number, website, social media sites, etc.]

[Optional: Paragraph 6: When a company is well-known, it is generally not necessary to provide a paragraph that includes a mini-bio of the company. When the company is not well-known, it is recommended that you include a final “boilerplate” paragraph with a very brief overview of the company, its history, and its purpose/products. This paragraph will not directly address the crisis. It should be similar to content in an “About Us” section of a website.]