Explain campaign building process. Identify different roles and relevance of different media to consumer lifestyles. Understand multi-media content creation process and their impact on the planning framework.

CLO1.2 Identify different roles and relevance of different media to consumer lifestyles

CLO1.3 Understand multi-media content creation process and their impact on the planning framework

CLO2.3 Apply key tools and methodologies

CLO3.1 Demonstrate knowledge of ethics and principles of professional conduct in the advertising communication/creative profession.

CLO3.2 Demonstrate capacity for independent study.

CLO3.3 Demonstrate ability to work in teams

CLO4.1 Use tools to research trends in media and new media in order to deliver a coherent project that is related to the dimensions of context

CLO4.2 Demonstrate ability to communicate effectively in written, oral, and visual formats with different audiences.

Choose a local/regional brand and suggest a concept for a CSR initiative that is contestant with its brand values and strategies. Construct a communication strategy and provide a media plan outline. Remember your campaign should be in Arabic and targeting the Saudi market.