How do decisions made by buying teams and organizations differ from decisions made by a single, individual consumer? How are they comparable? In responding to your peers, examine the many factors that differentiate individual consumer decisions from organizational and industrial purchase decisions.

8-1 Discussion: Decision Makers

How do decisions made by buying teams and organizations differ from decisions made by a single, individual consumer? How are they comparable? In responding to your peers, examine the many factors that differentiate individual consumer decisions from organizational and industrial purchase decisions.