6-1. How does a hypercompetitive environment change the strategic approach for a company?

6-2. Explain how our understanding of the three generic strategic approaches available to companies can be used to direct the efforts of all employees at those companies.

6-3. Discuss how industry structure impacts competitive strategy choice.

6-4. What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name a company doing this?

6-5. How can a company achieve a sustainable competitive advantage when its industry becomes hypercompetitive?

6-6. Why are many strategic alliances temporary?