Propose a framework that covers customer behavior. Propose a market segmentation for the new product. Propose a positioning process for the new product.

Report

We suppose that you are hired to work as a marketing consultant at STC. Your mission is to prepare a marketing plan for a new product that will be launched soon by the company. The new product is a package of international illimited calls and internet during the World Cup 2022 for tourists visiting Saudi Arabia.
1- Propose a framework that covers customer behavior.
2- Propose a market segmentation for the new product.
3- Propose a positioning process for the new product.
4- Build a customer value for the new product.