Review and present the vision and mission statement of WestJet Airline. Does their statement meet the 5 by 5 test? Explain why you believe it is strong? If not, prepare a new statement and discuss the rationale you used for developing this new statement.

WestJet Airline

Review and present the vision and mission statement of WestJet Airline. Does their statement meet the 5 by 5 test? Explain why you believe it is strong? If not, prepare a new statement and discuss the rationale you used for developing this new statement.

5 by 5 test listed below….

1. Clear: reveals type of industry and what firm strives to become
2. Futuristic: reveals what the firm strives to become or accomplish within five years
3. Concise: one sentence in length
4. Unique: reveals the firm’s competitive advantage
5. Inspiring: motivates the readers to support the firm