Unit 1 Assignment : Lululemon athletics case study
Overview for the summit you will review the case and explain how training and development can help this company maintain a best retailer status.
Background:, Lululemon athletics is an online at brick and mortar retailer of athletic apparel. It was founded in 1998, what public in 2007 and in 2020 purchased the rights to “Mirror ” , and interactive, home fitness workout package that uses an interactive mirror and camera.
The company has a strong commitment to staff and personal development. From its founding through 2019, Lululemon Incorporated elements of training provided from landmark forum, a provider of personal development training programs into its leadership and development training
According to a company source, 70% of managers are hired internally. Store managers are responsible for their stores layout, color coordination, and community involvement
The company has expanded its offerings, moving from a market focus on women’s yoga apparel to now encompass athletic apparel for both men and women as well as an array of fitness products. The company has been” holistic guerrilla marketing ” Amy to make customers feel that by wearing Lululemon clothing they are part of a larger community.
