Briefly introduce your chosen firms, and partners of the acquisition. Explain the different reasons for this acquisition. What is the method used by the acquiring firm to manage its culture after acquisition?

Acquisition strategy

From real national/international market, choose an example of acquisition and answer the following questions:

• Briefly introduce your chosen firms, and partners of the acquisition (industry, nationality, size, market position…). Max 100 words
• Explain the different reasons for this acquisition.
• What is the method used by the acquiring firm to manage its culture after acquisition? underline the pros and cons of this method.
• Is this acquisition successful? Justify.
• Give three challenges that can face a firm that uses an acquisition strategy.