Southwest Airlines
Your essay should be at least two (2) pages, double-spaced with proper references and adhere to citing format perAPA guidelines. Use at least two (2) scholarly sources with intext citations supporting your essay. Don’t forget to include a cover page, introduction, body, and conclusion for your essay.
Review the company’s information from its website and search for information from the Hunt Library. Respond to the following in an essay format:
From your assessment of Southwest Airlines, identify and describe in detail at least one of Porter’s generic competitive strategies Southwest has been using.
Assess Southwest’s opportunities and threats.
Describe a plan for implementing at least one opportunity strategy.
Explain two current threats that potentially could threaten Southwest’s business operations.
Now that you’ve identified one of Porter’s competitive strategies and assessed Southwest’s opportunities and threats, describe at least one recommendation for Southwest to be more competitive in a global market.
Academic Integrity
For all essay activities, upon submission, your assignment will automatically be evaluated through Turnitin, a plagiarism detection tool. Your paper will be checked against a database of millions of written works and provide feedback on originality. You may view your originality report (Turnitin); however, you will not be permitted to submit your paper a second time. A score of 30% matching or lower is allowed, anything higher is not acceptable for any of the Turnitin assignments in this course. When answering questions, do not repeat the question in your essay. Ensure your work is entirely your own and cite your sources!
Submission
Save your assignment using a naming convention that includes your first and last name and the activity number or description. Do not add punctuation or special characters to the file name. Submit your completed assignment to your instructor through this activity.
Review the evaluation rubric for detailed grading criteria.
