News Media
This assignment will allow you to apply what you have read and learned to analyze two advertisements. This assignment aims to improve your critical analysis skills by enabling you to use the theories and concepts we discuss in the course to describing and analyzing real-world advertisements.
The assignment’s goal is to introduce an ad, explain the surface reading of the ad and the advertiser’s intended meaning. Additionally, you should also explain an oppositional reading of the ad.
The second ad must be an advertisement for an item or service that focuses on gender identity. (For example, beauty products, clothing, cars, home appliances, etc.).
You can select from any of the readings, but the readings from Weeks 7 and 8, would be the best sources to support your arguments.
To submit this assignment, answer the following questions…
- Name of the company/brand
- Include an online link to advertisement.
- Describe the advertisement.
- What is the surface meaning of the ad?
- What do you think is the advertiser’s intended meaning?
