Describe the relationship between credibility and persuasion. Explain the AIM planning process for persuasive messages and the basic components of most persuasive messages. Explain how the tone and style of persuasive messages impact their influence.

Describe the relationship between credibility and persuasion.

Explain the AIM planning process for persuasive messages and the basic components of most persuasive messages.

Explain how the tone and style of persuasive messages impact their influence.

Create compelling internal persuasive messages

Explain how to influence professionals with various decision-making styles.

Compose influential external persuasive messages.

Construct effective mass sales messages.

Evaluate persuasive messages for effectiveness and fairness.