Identify your brand knowledge structure of the first three brands that come to mind from within your assigned category. What do you know about the brands, and how do those pieces of information connect?

Brand Position Group Discussion: Brand Knowledge Structure

This is a group activity. For more information on groups, see About Group Work.
3-2 Brand Position Group Discussion: Brand Knowledge Structure You have been assigned to a specific product/service category group by your instructor. Go to the Group Discussion topic for your assigned group and create a thread that contains the following:

• Identify your brand knowledge structure of the first three brands that come to mind from within your assigned category. What do you know about the brands, and how do those pieces of information connect?

• For each of your selected brands ask two to four people outside of the class what they “know” about that brand, then share your research findings in your post.

• In your response to peers, discuss any similarities or differences in your initial brand perceptions, and whether your research findings changed your perceptions in any way.