Mercury Athletic Footwear
Assumptions and Questions
To guide your analyses, you may want to answer the following questions within your report:
- Is Mercury an appropriate target for AGI? Why or why not?
- Review the projections formulated by Liedtke. Are they appropriate? How would you recommend modifying them?
- Estimate the value of Mercury using a discounted cash flow approach and Liedtke’s base case projections. Be prepared to defend additional assumptions you make orally.
- Do you regard the value you obtained as conservative or aggressive? Why?
- How would you analyze possible synergies or other sources of value not reflected in Liedtke’s base case assumptions