Select a world-renowned company give a brief introduction and identify the legal protection mechanisms used by it to safeguard its innovations. What factors do you believe influenced the choice of protection mechanisms used to safeguard its innovations? Do you think the strategy was a good choice?

Strategic Management of Technological Innovation

Assignment 2      Weight: 15 Marks      

Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.

 Based on the conceptual knowledge and understanding obtained from the readings: –

1 -Select a world-renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its innovations.  (5 Marks) (Max 750- Min 500 Words)

2 – What factors do you believe influenced the choice of protection mechanisms used to safeguard its innovations? Do you think the strategy was a good choice?

(5 Marks) (Max 750 – Min 500 Words)

3- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (5 Marks) (Max 750 – Min 500 Words)