What are some examples of specific needs suggested by Maslow’s hierarchy of needs? Which social factors likely have the most influence on the purchase of a new outfit for a job interview and the choice of a college to attend?

Purchase Situation

1. What are some examples of specific needs suggested by Maslow’s hierarchy of needs?
2. Which social factors likely have the most influence on (a) the purchase of a new outfit for a job interview and (b) the choice of a college to attend?
3. What situational factors do firms use to influence consumer purchase behavior?