What are the differences between compensatory and non compensatory decision rules? How do firms enhance post purchase satisfaction and reduce cognitive dissonance?

Post purchase Undesirable Consumer Behavior

1. Name the five stages in the consumer decision process.
2. What is the difference between a need and a want?
3. Distinguish between functional and psychological needs.
4. What are the various types of perceived risk?
5. What are the differences between compensatory and non compensatory decision rules?
6. How do firms enhance post purchase satisfaction and reduce cognitive dissonance?