CERTIFED Nursing Assistants

Audience Analysis Assignment

To complete this assignment, you must first determine which publication you will write your Opinion Article toward. This should be a local newspaper from your hometown. It can be your daily newspaper or an alternative news publication that publishes opinion articles on current events. Before beginning this assignment, be sure to review the Opinion Article assignment instructions. Also refer to your Realizeit module for further insight into audience awareness.

Part I (2 paragraph minimum): In a Word document, name the publication choice and explain the target audience’s demographics. The following categories can help guide you as you define your audience. Rather than listing these items in bullets, however, write two full paragraphs that define who your audience is. You do not need to cover each bullet, and you are welcome to include other defining features. The goal here is to explain who your readers are by showing what qualities or traits they hold. What makes them unique?

Age
Gender
Income level
Education level
Political affiliation
Beliefs
Values
Motivations
Experiences

Part II (2 paragraph minimum): Now take your overall audience understanding and explain how you will use it to guide your writing choices for the Opinion Article. Think about your specific topic (which you’ve been working with all quarter) and the new angle you plan to take for this article, and explain the audience’s expectations and needs by answering the following questions:

What do my readers know about the topic?
What are their current beliefs about the topic?
What will they want to know? What is their purpose in reading my article?
How can you build their understanding of my topic in a compelling way? (Think about writing strategies, use of support, etc.)
What might my readers be skeptical about? How will I handle this skepticism?
What choices can I make in terms of style, tone, and word choice to connect with my readers?

ASSIGNMENT REQUIREMENTS:

Label the Word document with Part I and Part II and use paragraph formatting rather than bullet points. The questions provided are intended to guide your responses. Note paragraph length requirements above.
Use 12-point Times New Roman font and double space. A title page is not required.
Document any researched information or direct quotes in APA style, both with in-text citations and a References page. Including research is not required; however, it is required to document the research in APA style if you choose to include it.
Write in complete sentences with fully-developed paragraphs, paying attention to grammar, spelling, and punctuation.