What do you believe to be the firm’s long-term sustainable competitive advantage. What marketing problems and/or decisions does this system’s face in the future?

Unit 4 Case Study 1

Provide the following steps for the attached case study:

4) Outline a SWOT with strengths and weakness (internal analysis) opportunities and threats.

5) What do you believe to be the firm’s long-term sustainable competitive advantage. What marketing problems and/or decisions does this system’s face in the future?

Also you will need to use credible sources (peer-review or academic journals) for your references outside of the attached case study.