When other firms in your industry are behaving unethically, how can you buck the trend and position your company to value ethical behavior? Why is that important? Will it damage your company’s competitiveness?

The Coca-Cola Company Struggles with Ethical Crises

Action Required:

Watch the short video in the following link and answer the questions that follows:

• The Coca-Cola Company Struggles with Ethical Crises

11.3 Test your Knowledge (Question):

• When other firms in your industry are behaving unethically, how can you buck the trend and position your company to value ethical behavior?
• Why is that important? Will it damage your company’s competitiveness?